HONG KONG, CHINA – Media OutReach – February 15, 2018 – Citi Hong Kong was named “Digital Bank of the Year” and swept top awards across every banking category at The Asset Triple A Digital Awards 2017 in Hong Kong.
The Citi Mobile® App has earned Citi numerous accolades including Best Retail Social-Media Banking Experience, Best Digital Wealth Management Experience, and Most Innovative Mobile Banking Application while the Citi Cash Back Visa Card campaign was named the Most Innovative Social Media Project.
The multiple wins underscore Citi’s digital progress, which has contributed to a strong year of growth for the bank’s consumer franchise.
Ms. Angel Ng, Consumer Business Manager at Citibank Hong Kong, said: “We are proud that our digital banking services and products have won us these prestigious awards, which are a testament to the best-in-class digital experience that we are bringing our consumer banking customers.
In Hong Kong, we are seeing a continuous increase in the usage of our digital banking services. It is critical for us to continue investing in our technology to better serve our clients and meet their banking needs. At Citi, we believe that banking should be simple and convenient, and we are constantly exploring advances in technology to help us deliver that kind of experience.”
Citi also won the prestigious “Asia Pacific Digital Bank of the Year” title and a number of regional awards, including Best Digital Bank in India, Indonesia, Korea and Malaysia and Best Retail Mobile Banking Experience in India, Indonesia, Malaysia, Philippines, and Singapore.
In the editorial write-up, the Asset said, “Citi continued to enhance its digital offering by developing intuitive tools to serve their customers across its footprint, and saw a significant number of digital onboarding acquisitions with many clients using its various digital channels. The bank also wins Digital Bank awards in several localized markets, for their commitment in creating a frictionless digital experience.”
The rapid adoption of mobile and other digital channels has transformed how Citi’s clients bank, sign up for cards or loans, pay their bills or use the bank’s wealth management services.
Today, more than half of Citi’s consumer banking clients in the region use digital channels with mobile being the fastest growing channel year-on-year. In Hong Kong, 90% of Citi’s banking transactions were conducted via self-service channels. (MOR)
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