The World’s First Club Med Joyview Resort Offers an Amazing City Escape for Young Millennials and Affluent Travellers.
QINHUANGDAO, CHINA – May 19, 2018 – Club Med, the world’s leading provider of upscale, all-inclusive holiday packages with a French touch for families and working couples, unveils its first ever Club Med Joyview Resort. This concept of Club Med Joyview is a brand new initiative, designed to facilitate a joyful and satisfy break from the city. Club Med Joyview resorts are located within a 2-3 hour drive from major cities and will allow quick trips with families, friends, and work teams.
Club Med Joyview resort provides the perfect opportunities for families, friends and executives to get out of the cities for a short, relaxing holiday. In Club Med Joyview resorts, guests have the flexibility to choose from room with breakfast offer or an all-inclusive stay. For the booming MICE market, Club Med Joyview resorts also offer wide range meeting spaces matched coupled with indoor and outdoor activities that inspire teamwork, creativity, planning, and foster solidarity.
The new concept of Club Med Joyview has been specially designed to cater to the sophisticated and burgeoning Chinese market. As the first Club Med Joyview globally, the opening of this resort on the Golden Coast will be remembered as an iconic moment in the company’s international expansion.
The grand unveiling for Club Med Joyview Golden Coast was well attended by VIPs, business and media partners including Club Med President Henri Giscard d’Estaing, Fosun Tourism and Culture Group Chairman and President Qian Jiannong, Co-founder of Aranya，President of Rocfly Holdings Co., Ltd., Club Med Greater China CEO Gino Andreetta, and Qinhuangdao Beidaihe New District Deputy Director Cai Juewu.
Henri Giscard d’Estaing, President of Club Med said, “Club Med Joyview is a new concept we offer and so we are extremely excited to finally be opening the world’s first Club Med Joyview resort here in the beautiful holiday town of Beidaihe in Qinhuangdao City. We are confident that Club Med Joyview will be warmly received by the growing numbers of affluent and intelligent Chinese travellers who we have specially catered for in designing this innovative concept.”
Trading the concrete jungle for the golden sands of the Changli coastline, the concept of Club Med Joyview is premised on the belief that holidays are best spent out enjoying the beauty of nature. The natural beauty of the landscape and the relaxing activities offered at the resort make for a short blissful getaway. The inviting name Club Med Joyview encourages China’s seasoned travellers to immerse themselves in the stunning scenery and share the joy with their loved ones.
Club Med Greater China CEO Gino Andreetta said, “Club Med Joyview resorts is a concept tailor-made for Chinese travellers and we are expanding this new brand portfolio in the region.”
Ma Yin, Co-founder of Aranya and President of Rocfly Holdings Co. Ltd., added, “The Club Med Joyview Golden Coast offering is suitable for residents in Northern China. The resort’s facilities and customized activities make our resort a perfect city escape destination.”
Club Med Joyview offers flexible room with breakfast or an all-inclusive experience for individual and family travelers. The resort customizes the experience for MICE and large group travelers to meet their needs. More than two-thirds of the resort’s 300 plus rooms feature a stunning sea view and an accompanying balcony to allow guests the opportunity to enjoy a romantic evening watching the sun set across ocean. Twenty-four expansive suites and a majestic presidential suite are additionally available to those wishing to make their stay even more comfortable and special.
A combination of relaxing and sporting activities will be sure to lure guests away from the metropolises and out to the fresh, natural beauty of the Golden Coast. Guests can unwind and detox from the daily grind of their urban life at the resort’s indoor Zen pool and indoor and outdoor hot springs. The resort further boasts the inclusion of Club Med Joyview Spa by AHAVA, pampering visitors with nourishing products produced from the natural minerals from the Dead Sea through a range of soothing massages and treatments.
For those craving a more energetic and lively holiday, a wide range of sporting activities are available for adults and children, including everything from archery, wall climbing, yoga, biking, beach volleyball, and more. Guests can even make optimal use of the clear blue ocean, taking to the waves for sailing, kayaking, jet skiing and windsurfing. For families with youngsters, Mini Club Med is a child’s wonderland, featuring a kids’ bid circuit, a mini kitchen and plenty of fun-themed activities that provide families space to bond and learn together.
Club Med Joyview resorts are also well-equipped with modern meetings, incentives, conferencing and events facilities. Corporate, leisure and group travellers will be able to make good use of the resort’s three conference rooms, boardroom and ballroom suited for different group sizes and meeting needs.
The appetising selection of dishes at the resort’s acclaimed restaurants will add even more opportunities for indulgence while guests are enjoying their holiday at Club Med Joyview Golden Coast. J-View International Restaurant offers a buffet selection comprising of Chinese and international cuisines, and is renowned for natural ingredients and its fun and fresh takes on classic dishes.
A variety of Asian comfort dishes can be found at Asian Kitchen, while La Riviera Seafood Restaurant offers an a la carte menu with freshly caught fish and seafood. Joy Bar, the resort’s premier entertainment area, is divided into five separate sections: The Stage, The Play, The Library, KTV and Mahjong Rooms. Premium floor guests may alternatively relax in the lavish Premium Lounge.
Visitors will never get bored with the variety of offerings in Club Med Joyview Golden Coast. Aside from full day activities, dining, fitness and spa, the resort also organizes G.O interactive shows and performances to entertain guests in the evening. Resort guests also receive a complimentary ticket to visit the famous Lonely Library within the Aranya complex for better appreciation of the Golden Coast surroundings.
The world’s first Club Med Joyview resort offers a fresh, enchanting and immersive environment and an escape from the hustle and bustle of the city. For bookings, please visit www.clubmed.com or call 021-6197 2844.
About Club Med
Club Med, founded in 1950 by Gérard Blitz, invented the all-inclusive holiday club concept, adding in activities especially for children with the creation of the Mini Club in 1967. Led by its pioneering spirit, Club Med seeks out exceptional destinations and sites.
Today, Club Med is the world’s leading provider of upscale, all-inclusive holiday packages with a French touch for families and working couples. Club Med operates nearly 70 resorts, of which 85% are rated Premium & Exclusive Collection. Present in 30 countries around the world, the Group employs more than 23,000 Gentils Organisateurs (GOs) and Gentils Employés (GEs), and representing 110 nationalities.
Key Messages and Talking Points
* Club Med Group now offers three product segments in China: Club Med Premium All-Inclusive, Club Med Exclusive Collection and Club Med Joyview which has been launched to provide premium short holidays in a collection of extraordinary and easily accessible destinations within a three-hour drive from major Chinese cities. Club Med Premium All-Inclusive holidays are offered in Yabuli, Guilin, Sanya and Beidahu. In 2018, three Club Med Joyview resorts are expected to open — Beidaihe (Near Beijing and Tianjin), Anji (Near Shanghai, Nanjing and Hangzhou and Yangtze River Delta), and Great Wall (Near Beijing). And we will also open Taiwu which is Club Med snow resort and Lijiang project which invested by Fosun.
* China has ended its strict “One-Child Policy” and is now adopting a “Two-Child Policy” encouraging couples to have two babies. Meanwhile family-themed TV reality shows shot in tourist destinations are all the rage in recent years, which works as an impetus for family tourism. Stimulated by these factors, China’s family tourism market has an exponential growth of over 60% in recent years. It is estimated by end of 2018, there will be over 286 million family travelers in China.
* According to China Travel Monitor report, 58% of travelers plan to prioritize spending on experiences rather than material possessions while they are on holiday.
* Club Med Joyview resorts allow frequent city escape trips, which address the concern more than 57% of Chinese travellers who avoid peak season for traveling to get a better quality of trip.
* In 2017, young people born in 1990s took up 30% of all Chinese outbound travelers, up 4% as compared to 2016. However those born in 1980s still took up the lion’s share of 38% in China’s outbound travel market last year.
* Club Med targets different groups of customers with different product segments. Its Club Med Joyview is oriented to the 14% wealthy Chinese people, while its Club Med Premium All-Inclusive and Club Med Exclusive Collection are targeted to an even higher elite customer group. We offer a variety of holiday products in different price segments. However our purpose is the same: we create happy holidays and extraordinary experiences.
* The new concept of Club Med Joyview has been specially designed to cater to the sophisticated Chinese market. The growing sophistication of Chinese travellers and heightened demand for short holiday break among affluent Chinese consumers has spurred the tourism industry in China, and Club Med Joyview will be right at the forefront of this revolution, offering unique holiday experiences that have been designed with Chinese consumers in mind.
* Club Med Joyview Golden Coast is located in Beidaihe new district of Qinhuangdao city, Hebei province, China, a three hour drive from Beijing and 30 minutes from Beidaihe international airport. The close proximity of the resort to China’s major cities makes it the ideal resort for a holiday break from the stress and pollution of the cities.
* The resort’s wide range of fun activities available includes a climbing wall, soft archery, an Omni sport court, sailing, windsurfing and horse-riding. A Zen pool, hot springs and the Club Med Joyview Spa by AHAVA are among the more relaxing facilities at the resort. Young families can participate in the Mini Club Med for 4-10 year olds, and a Family Space for babies and toddlers offers themed activates that will keep youngsters happy and occupied. A 617sqm Ballroom and three multifunctional meeting rooms provide a choice of options for weddings, conferences and seaside events.
* Club Med Joyview offers flexible room only options for individual and family travelers. For the booming MICE market, Club Med Joyview resorts will also customize packages that meet their needs.
* The majority of the resort’s 300 plus rooms feature a stunning sea view and an accompanying balcony. An additional 24 suites and one presidential suite are available to those wishing to make their stay even more lavish and special.
* Overlooking the beachfront, the 309-room resort features four restaurants including an Asian Kitchen and a specialty seafood restaurant, as well as the premier entertainment area Joy Bar and a lavish Premium Lounge.
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